Creamy middles. I just cracked open SI.com and--for a glorious, fleeting moment--thought that it had gone R-rated:
My thought process was basically "Shit King! Shit King Pete Rose! Whoa! Baseball Shit King!? Wait....oh." In my opinion, the letters s-h-i-t, with whatever intervening punctuation, can only ever spell one thing.
Anyway, we all know that Pete Rose could never be a Shit King, what with guys like this around. Hey, I think I just realized the natural progression of eating contests.